our people
Collaboration
It’s essential to have the right people on the project at the right time. Each project is different, and so is every team. With the plan in place I can then determine the skills and expertise required. The teams I bring together are comfortable to contribute and brainstorm in each other’s areas, leading to fantastic ideas that cut across disciplines rather than in traditional siloes. They are also engaged and driven by the same shared vision around working sustainably.
I’m not afraid to experiment either with the types of collaborators. I’ve worked with artists and mental health experts, economists and soundscape experts. You can’t innovate without experimentation and I love the freedom setting up my own studio has given me to create such an exciting and talented network.
It goes beyond just ideas and design, this way of working, of being collaborative and managing all the core project fundamentals. Knowing how finance and feasibility, design and strategy impact one another, along with development economics, cycles and phasing, by looking at these core elements holistically, you can ensure everything is geared to a successful outcome.
It’s still very rare to see people working on a project where you’re looking down both ends of the telescope at the same time. I’ll look at the macro, at the same time someone is thinking at a very intimate scale. That sort of simultaneous approach (rather than a baton pass) to design scares a lot of practitioners, but it’s makes our product unmatchable, and makes us a genuine studio.